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Daniel Castro

Daniel Castro
  • Home
  • Work
  • Services
  • Cases
    • So Simple, Grandma Can Use It!
    • Humanizing The Digital Experience
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    • Me
    • Resume
    • UX Methodologies
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June 19, 2016

UX theory and UX practice can be two different worlds

I was interviewed by UXPin for their "UX Design in Action series". The e-book, How Successful Companies Create Products aims to answer how UX teams convert UX theory into practice. They interviewed design leaders from Autodesk, Slack, Kaplan Education, 3M Health, and myself for Sumo Logic. I think the book is great and I’m honored to be mentioned with the likes of such companies. Check it out!

FastCompany picked up my article and published it in their Co.Design.

In Leadership Tags process, collaboration, management

Cases

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Helped launch award winning IndependaTV 1.0

Product and experience strategy to help Independa launch a first of a kind cloud based community engagement and remote care platform called Angela TV. Its desirable user experience for senior citizens, care givers, and senior care providers enabled a partnership with LG. Awarded #1 in Senior Care Tech at CES 2014, and the 2015 CES Innovation Award "Tech for a Better World". Read the case study

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Helped BayAlarm increase lead generation by 400%

Digital experience strategy for BayAlarm that resulted in 400+% increase in lead generation by reflecting the basic wants, needs and fears of real people as they experience service points.


UX Methodologies