• Fastest growing demographic online. Approximately 19 million, that’s 11% larger than the total online population of Spain, or 4% larger than the total population of Mexico, Argentina, and Colombia combined. (HispanicTrends.com, 2007)
• Two-thirds of online Hispanics say that they wish there were more sites with interesting information for Hispanic Americans, and 45 percent express a desire for more Web ads in Spanish.
• Online Hispanic consumers are younger and heavier users of the most cutting edge features of the Internet as compared to the general online population.
• Hispanics spend more time online than the general online population.
• Online Hispanics look to the Internet as a primary source of information. Half agree—51 PERCENT—that they “get more information about products and services from going online than they do from television or newspapers or magazines.â€?
• Nearly two-thirds—63 PERCENT—of online Hispanics use the Internet for information for the final brand decision, more than any other source asked about, compared with about half—52 percent—of the online general population.
• 70 PERCENT now view the Internet as the best source for comparing prices—vs. 59 percent in 2004. Nearly two-thirds—63 PERCENT—go online to get advice on brands to buy—vs. 56 percent in 2004.

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