There is an overwhelming amount of statistics and research done on the Hispanic Market… (Let’s keep this “coffee break” short), here are the jaw droppers:

• There are roughly 43.5 million Hispanics in the U.S., comprising of 15% of the total population. Hispanics are the largest minority group in the country (continues to be the fastest growing).
• U.S. Hispanic purchasing power has grown nearly $700 billion and is expected to grow even more up till $1 Trillion by 2010! according to hispanicbusiness.com
• The relative youth of the Hispanic means that incomes and spending will increase significantly in the near future.
• Between 1994 and 2004 the Hispanic purchasing power grew 3 times faster than the general index of the past years for the general market.

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