Quepasa.com
Where is this Quepasa island that only grows Latin models? Wow! If being Latin means being able to be on a runway or GQ, then I guess I should be part of Quepaso, and not QuePasa. Quepasa.com is a company I remember from back in the day. It seems they where not getting as much traction as they wanted on the site so they decided to do the American solution…, get a makeover. They should be considered Latin pioneers of the internet, so I guess you can say they had some wrinkles (that’s a good thing). The makeover was part cosmetic but mainly a set of new features. They went from rice and beans to lechon, arroz con pollo, tostonez, and J-Lo serving the dish! It has everything a MSN portal would provide with added social features like your own profile (ala MySpace), chat, mashups, y toda esa onda.

The Good

The good part is the fact that now so much Latin information is available in one non-stop shop (musica, deportes, news, even recipes). The better part is that it is in both English and Spanish for your comfort. You can have your own little/big latin network of virtual friends. You can even watch TV channels from other countries, that’s pretty cool. I also liked the recipe section, aunque siempre quemo los frijoles.

The Bad

The bad is not really bad it’s more of a web thingy I have for sites that throw everything at you all at once. A little information overload for me, but that’s just me you be the judge. The other aspect I noticed is in the Music section. Most of the music right off the bat is English Hip-Hop and Rock. I like both genres but don’t they already own MTV and 95% of media sites? No manchen! Get some Latino music in the landing page of Music/Video.

The Ugly

The “Ugly” refers more to me. I’m just mad that I don’t fit into Quepasa’s Latin beauty battle agenda (soy feo con ganas :)). Pero no creo que estoy solo, it must have been a bad batch of beans because there’s compadres/comadres out there that well… lets just say we wouldn’t be in a novela. I clicked on every top menu item and every single one feature pictures of babes and muscles. As much as I like the sports illustrated swimsuit edition I’m not sure I want to mix it with the NY Times. I thought “what’s the most unsexy subject? I know, immigration.” I went to immigration and I started looking at Iriana from Carolina, PR (as I looked over my shoulder pa que mi chulita no me de con una chanqleta’). I completely forgot about immigration (send us all back, how old is she?).

Overall Quepasa is the leader in Latin portals. I’m not sure if that’s because they went to beauty island and paid people to sign up or if the young market it targets is just growing so fast. Either way give a little space for us “feitos” to sign up. I’m afraid it’s a little overpowering. As far as the information overload, I consult for a LARGE portal so I understand the complexity of organizing information. It’s best to categorize content in a easy to digest fashion. For example, “Friends”, “Invite”, “Group/Chat” could be under one category called “Community”. Anyways, that’s a boring conversation I would get paid for.

Check them out. You might learn something.
www.quepasa.com, Tell us what you think.

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