For many companies, Hispanics have grown from a niche to a necessity, unfortunately that pot of gold is a greater challenge than most companies anticipated. Early adopters believed that simply translating a website to Spanish would solve the problem. Yet that has not had the expected results, why? This is because the hardest problem is to understand the problem. To start, don’t think of Hispanics as monolithic people. To get a small glimpse of how complicated this can get, ...  [Read More]

Fastest growing demographic online. Approximately 19 million, that’s 11% larger than the total online population of Spain, or 4% larger than the total population of Mexico, Argentina, and Colombia combined. (HispanicTrends.com, 2007) Two-thirds of online Hispanics say that they wish there were more sites with interesting information for Hispanic Americans, and 45 percent express a desire for more Web ads in Spanish. Online Hispanic consumers are younger and heavier users of the most cutting edge features of the Internet as ...  [Read More]

There is an overwhelming amount of statistics and research done on the Hispanic Market… (Let’s keep this “coffee break" short), here are the jaw droppers: There are roughly 43.5 million Hispanics in the U.S., comprising of 15% of the total population. Hispanics are the largest minority group in the country (continues to be the fastest growing). U.S. Hispanic purchasing power has grown nearly $700 billion and is expected to grow even more up till $1 Trillion by 2010! according to hispanicbusiness.com The ...  [Read More]